Description

Every time we eat, we have the power to radically transform the world we live in.

Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death.

Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way?

Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake.

This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read.

Publisher Review

When it comes to the vegan movement, Ed Winters is a truly unrivaled, once-in-generation voice-a modern-day Peter Singer and the advocate for our moment. In the vein of his polished, reason-based viral videos, 'This Is Vegan Propaganda' makes the bulletproof case for the vegan lifestyle. Equal parts erudite and accessible, it's a must-read for a world living out of sync with our innate humanity. * Rich Roll, bestselling author of Finding Ultra * Such is the effectiveness of his advocacy that I knew about Ed Winters (aka "Earthling Ed") long before reading this book. In plain-spoken language aimed at persuading and not condemning, Ed outlines the abhorrent practices of industrial animal agriculture, and what can and must be done to address it. If you give a damn about this planet, and the fate of its inhabitants (including us), read this book. * Jonathan Balcombe, author of Super Fly, and the New York Times and international bestseller What a Fish Knows * Make sure you read This is Vegan Propaganda, you won't regret it. * Peter Egan * Ed has used his vast knowledge regarding meat and dairy production to create a must read book for everyone, vegan and non-vegan alike. His arguments are compelling and grounded in facts and logic. This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) presents an indisputable case for veganism and shows us that there is a far better way of feeding the planet. An eye-opening book of our time. * Moby * Everything you wanted to know about veganism but were afraid to ask. Ed offers a clear insight into the ethical debate around veganism for vegans and non-vegans alike. He explores why the word 'vegan' inspires strong emotions and challenges all of us, whatever our dietary choices, to be aware of the decisions we are making. Ed's approach is to bring logic, philosophy and understanding to a debate that too often descends into chaos. Essential reading. * Matt Haig *